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    TOP9 ads: nike football

    here are my TOP9 advertisements from nike football:

    1. write the future

    this may be infamous now for “bringing bad luck” to the football superstars featured in the ad during this year’s world cup, but the escribi futuro campaign for nike football is truly a masterpiece. portugal captain cristiano ronaldo, who debuted his simpsonized self in the commercial, provided the best description for the alejandro iñarritu-directed ad: “one touch of the ball can be the opportunity to leave your mark on the game and write your own future, or equally, a moment missed that creates a legacy for your opponent with their fans.”

    my favorite part: gael garcia bernal’s cameo

    2. take it to the next level

    like the write the future campaign, nike football’s take it to the next level ad was also directed by a hollywood big shot: guy ritchie. in this advertisement, ritchie managed to squeeze in what the entire goal movie series wishes to convey in just three minutes: one man’s step-by-step journey towards football greatness.

    my favorite part: the shower scene where he lost a tooth

    3. the wall

    in this nike football advert from 1994, the football players in the gigantic billboards come to life just to kick around a ball that was fortunate enough to travel the world without a passport. i wonder if they were penalized from making holes out of the building walls.

    my favorite part: that fantastic save from campos

    4. liverpool turns spanish

    when liverpool bought him from sunny spain, fernando torres didn’t only helped the club win matches, but he also caused a cultural uproar in the merseyside. according to this witty nike advert, the arrival and success of el niño in liverpool caused liverpudlians to study spanish, eat tapas, bought paella pans, learn flamenco, hang rojigualdas, and even change the name of the legendary cavern club to caverna.

    favorite part: gracias, mate!

    5. brazil at the airport

    what happens when the brazilian national team’s flight gets delayed? they turn the entire airport into a giant football pitch, of course! in this nike football ad, the boys of a selecao show off their amazing football skills to the tune of mas que nada while avoiding the wrath of the airport security guards. oh, watch out for that final strike from ronaldo… it is hilarious! mas que nada.

    favorite part: someone (i forgot who) getting trapped in the baggage carousel

    6. the cage: the secret tournament

    nike football’s the secret tournament features a bunch of football players engaging in 3-on-3 matches inside a metal cage. the rule of the game is simple: the first team to score a goal wins. the biggest success of this advertisement, however, is neither related to nike nor football: it helped junkie xl’s remix of elvis presley’s a little less conversation turn number one in 20 countries.

    favorite part: luis figo’s “dancing” goal celebration

    7. good vs. evil

    in this nike advert, footballers campos, rui costa, figo, kluivert, davids, brolin, maldini, cantona, ronaldo, and wright are gathered in the roman colosseum to form an all-star team (the good) for a match against a team of braced demons (the evil). i know the idea seems silly, but the advert is actually cool.

    favorite part: maldini’s “forse sono solo brutti” line.

    8. the mission

    after battling demons in the colosseum, a new team of nike-sponsored footballers get together for a heist to retrieve a ball. unfortunately for them, the ball is guarded by an army of robot ninjas wearing kendo mens. so, what happens next? an action-packed chase full of football tricks, of course!

    favorite part: edgar davids’ hair getting caught up in the lasers

    9. the cesc fabregas show

    i’m not sure if this counts as an advert, but i’m including it anyway. cesc fabregas doesn’t want a house. or a helicopter. or a football player of the world award. all he wants is his own television show. but, seriously. this ad would have been funnier if he said “all i want is a donut” instead.

    favorite part: “all i want is my own tv show”


    this means i have to make a TOP9 list for adidas football as well, right?

  2. 1 year ago 12 notes
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    5. pinpanpam reblogged this from top9everything and added:
      I was already psyched...I was like It’s one...best ads ever!...
    6. cherishedsaulie reblogged this from top9everything and added:
      My favourite commercial...tie between “The Cage: The Secret Tournament”
    7. cherishedsaulie liked this
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    10. top9everything posted this

About top9everything

this is a tumblelog where i make TOP9 lists of anything that interests me at the moment. so, why TOP9? because i think 10 is just too much.

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